1. Please tell us what you do
I started my own business seven years ago providing primarily marketing consultancy to small and medium sized travel companies who are looking to expand their marketing activity in the travel industry, whether it be B2B or B2C. This includes brand development, web site traffic growth, advertising, strategic marketing consulting, including marketing plans, PR, event management, business development and copywriting. So it’s very varied. I have worked in travel for the best part of 20 years now, starting off in tour operators and then bed banks and even a travel recruitment company but always working in the Marketing department. I am also on the board of the Association of Women Travel Executives, so my role of Website and Communications Director also keeps my busy. I’m also a mum of a five year old, so you can imagine that also keeps me on my toes!
2. What does a typical day look like?
3. What are the best things and more challenging things about your career?
The best thing about my career is the industry I work in. I adore the travel industry - I have made some fabulous contacts over the years, many of which have become very good friends over the years. But equally working for yourself has a lot of benefits, flexibility being the main one; having the freedom to be a mum as well as uphold my career. The more challenging part of running your own business is ensuring you have enough work. Equally you are always ‘on call’. Work never stops, so I’m always checking emails and taking my laptop on holidays! Also, as we all know, marketing can be one of the first areas of a business to see cuts when times get tough, so it can also be challenging trying to explain to businesses that they need to remain visible and continue promoting themselves when they want to cut marketing budgets.
4. What would you recommend to a younger colleague wanting to start her career in your area or sector of expertise??